How will we accomplish our mission to be the best? Our core strategies are the bedrock on which the success of FedEx Kinko’s has been and will be built. In fact, many of these strategies have been in place from our very inception and have been continuously refreshed with new ideas over our entire history. They remain fundamental to the competitive advantages we enjoy today.


Innovation: Technology is always changing. And moreover, its pace of change accelerates. FedEx Kinko’s must constantly innovate new products and services, using its market intelligence to anticipate not only what our customers need today, but what they will be asking for tomorrow.


Customer-Centered: The customer rules at FedEx Kinko’s. From the start, our dedication to meeting our customer’s needs with the highest levels of quality has distinguished us from our competitors. And today, because we are part of FedEx, The Purple Promise focuses the energies of all team members on the true heart of our business: our customers.


Teamwork: At FedEx Kinko’s we don’t call our people employees; we call them team members. And the reason is that teamwork is the single most important quality that everyone must bring to our operations. From the sales counter to the executive suite, FedEx Kinko’s people work together to achieve extraordinary results that soar far above what we could each achieve on our own.


Expansion: Creating more points of access to FedEx® shipping services and to our office and print services is a key growth strategy — both in the Middle east and globally. Moreover, we continue to innovate new store designs and product mixes that will enable